Partnership Advisory Services for Lakeshore Tennis and Pickleball

A group of businesspeople and racquet sports enthusiasts in Western Michigan brought in Blue Arrow to create a brand identity, value assets for a planned indoor facility and develop outreach and pitch materials for sponsors and investors. 

Blue Arrow worked with the Lakeshore Tennis and Pickleball Project Committee in Muskegon County, MI for a full-scale Partnership Advisory Services engagement. Blue Arrow engaged the eleven-member Project Committee and developed a comprehensive pitch message that incorporated their individual visions and clarified them into a coherent and compelling whole.  

A selection of completed services include: 

• Logo Creation

• Mission and Vision Statement Development

• Tailored Prospect Research and Point-of-Contact Qualification

• Asset Identification and Valuation

• Pitch Deck and Marketing Collateral Creation 

• Outreach and Follow-Up Template Writing

• Best Practice and Partnership Sales Training 

• Administrative and Technical Support from Beginning-to-End