Event Operations for Audi Field’s Beers and Brats Festival

The events group at Audi Field engaged Blue Arrow to plan and execute an Oktoberfest and Watch Party for the historic Bayern Munich - D.C. United friendly match in the nation's capital. This first-of-its-kind event brought soccer fans and German food and beverage vendors together for an authentic, highly trafficked event. 

Audi Field’s Beers and Brats Festival
Audi Field’s Beers and Brats Festival

Blue Arrow partnered with Audi Field to bring the Beers and Brats Pre-Match Beer Garden and Watch Party to life. This Event Operations engagement saw Blue Arrow work on a condensed timeline, balancing the interests of internal and external stakeholders, to develop a hugely successful fanfest for Audi Field and fanbases of both Bayern Munich and D.C. United. 

A selection of completed services include: 

  • Prepared and Executed Site Plans 

  • Developed Vendor Contracts 

  • Secured F&B Vendors 

  • Contracted with Budget Friendly Equipment Vendors

  • Managed Insurance and Local Permitting Requirements 

  • On-Site Support During the Event

  • Identified and Activated for Corporate Partners

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