The Key to Unlocking Successful Sports Events

If anyone has ever told you that working in events is easy, well, they would be wrong.

From agile and experienced teams to the smallest and scrappiest, planning and executing a successful event is a daunting task that requires significant time and mental fortitude. Relentless attention to detail and an ability to roll with the punches is critical. 

When pursuing plans for a stand alone or series of events, you are operating in a dynamic and rapidly changing world. Luckily, there are proven and professional organizations that exist to lessen the burden on your events team while keeping you engaged enough to make informed project decisions and ensure your event is a success. Organizations like Blue Arrow Operations.

Well executed events tell a story. Let’s make sure yours is telling the right one.

D.C. United and Bayern Munich fans celebrating at the 2022 Beers and Brats event, planned and executed by Blue Arrow Operations at Audi Field in Washington D.C.

When should I outsource my event to a third party Event management company?  

Knowing when you need assistance to accomplish your goals is a skill, and an important one. Any of the following things being true can serve as a strong indicator that you should outsource an event:

  • Your current project load is overwhelming and you and your team do not have sufficient time to get everything on your to-do list done;  

  • Key staff members lack relevant authority or experience with events;

  • Executing the event is high stakes and critical to your organization;

  • You’re growing tired of dealing with seemingly minor details and could use a fresh set of eyes;

  • You want to be able to focus on your core responsibilities without being pulled into the minutia;

  • The event is complicated and there are many ways it could go awry;

All of the aforementioned factors can result in chaos and confusion when planning for an important event. If you are getting anxious just reading this, do not delay in onboarding an experienced third party management company, such as Blue Arrow Operations, as early in the planning process as possible. 


How do we ensure institutional knowledge of our brand is relayed and understood? 

What will my role be if outsourcing an event or series of events?

Nobody knows your organization better than you do. Handing off a project to an external team can be scary. However, offloading information to an experienced and professional management company can be transformational. 

In any engagement with Blue Arrow Operations, our team knows what they don’t know, and knows how to get the answers we need to ensure a successful event. We keep your team informed of all progress, including successes and challenges, while ensuring you are as involved as you desire. No matter if your request is limited to site planning, securing strategic partners and vendors or 360° start-to-finish concept development and execution, your team will be aware of everything and maintain final decision making authority. 

We are driven by a desire to gain the trust of our event clients. This is achieved through: 

  • Establishing a primary and secondary point of contact

  • Conducting regular and transparent check-ins 

  • Maintaining open lines of communication throughout

  • Strictly adhering to confidentiality agreements and brand guidelines

Digital advertisement developed by the team at D.C. United for the 2022 Beers and Brats event, planned and executed by Blue Arrow Operations


How do I learn more about outsourcing my event?

Whether you’re hosting an international sporting event with over a million people in attendance or a local event for 500 people, Blue Arrow Operations has done it all. 

We believe events, facilities, and large gatherings have a special power to create positive shared experiences and catapult brands and organizations to higher levels. We know that every event can operate more sustainably, effectively, and safely, and we bring the tools and expertise to make that happen.

If you are interested in learning about how Blue Arrow can assist with event research, design, coordination and execution, set up a free consultation today!


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